In the current developments in the ecommerce domain, the focus has shifted more towards the portable devices such as Smartphones and tablets. A very high amount of traffic for eCommerce website come through these devices, hence it becomes very important to launch a completely responsive website for a better user experience and attract more customers for your eCommerce store.
The current developments in the ecommerce segments hints at a continuous technical development for the ecommerce store builder as the competition even for the online store builders has increased a lot.
There are many solutions for shop owners to optimize their websites so that it is multi-browser compatibility and fits within various sizes of mobile screen, including responsive design and app. Among them, Magento mobile theme is one of the most balancing solutions for simplicity and optimization.
Specially, this theme package is developed using JQuery Mobile technology: Touch-Optimized Web Framework for Smartphones & Tablets. With Magento Mobile theme, it takes the "write less, do more" mantra to the next level, ie. instead of writing unique apps for each mobile device or OS, the jQuery mobile framework allows you to design a single highly-branded web site or application that will work on all popular Smartphone, Tablet, and Desktop platforms.