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7 eCommerce tips to boost your holiday season sales
Now let me ask you a question,
Is your eCommerce store ready for the holiday season?
Use this deceptively simple tips to boost your sale this holiday season:
Emphasis on content marketing:
We all know content is king.
To increase brand awareness and attract more customers content plays crucial role.
Therefore, if you want to drive more traffic to your online business, write actionable content in the context of the services or product you are selling. Create quality and attractive content for the holiday season and share it with your customers via blog post, email and social media.
Content marketing will helpful for the branding your business. Publish regularly valuable tips and information about products, it will raise awareness and attract more visitors. It can help your website to get ranked on search engine for the product or services if your content is effective.
Mobile friendly website:
Do You have a mobile friendly website?
You must start to make it mobile responsive today, otherwise you will face a downfall in your online business.
According to IBM “Black Friday mobile traffic reached 49.6 percent of all online traffic, an increase of 25 percent over last year. Black Friday mobile sales accounted for 27.9 percent of total online sales.”
In the past to run a campaign, for the create customer segments, marketers had to apply extensive macro categories.
Now the concept has been changed, marketers are sending personal greetings to their loyal customers in the holiday season.
Online eCommerce merchants conducting personalization recommendations based on a shopper’s viewing history, ratings and real – time behaviour. It attracts customer and keep engage toward the shopping.
Simplify the checkout process:
Ask yourself first, what kind of problems you have faced while you were purchased anything from online.
Have you got a problem ?
Most people stop at this point or abandon because of the inconvenient checkout process.
Make the checkout process as simple as you can make. Because user wants to buy as early as possible. Just look at some example of world’s best ecommerce checkout process, will give you a clear idea that how you can increase your conversation ratio.
Use one step checkout it will save user’s time. User will get everything on same page so it makes him to buy quickly.
Ask less in the checkout process, they will buy more. Make it seamless and secure so users won’t face hassle while purchasing.
You also need to think local when developing your keyword list. This is particularly important if you have a brick-and-mortar store. Local keywords can help you reach the 52% of people who research products online and then buy in-store.
Take the keywords you have from each area and compile them into a list. Identify the words that you lack content for or only have poor-quality material. You can then use these keywords to create holiday-centric content and update existing material to use these words.
This content should not only be formulated to rank well, it should also encourage customers to convert, for instance: compelling product descriptions.
Remember that after you post a new page, it can still take several weeks before the Google spiders to crawl it so that it influences your ranking. Make sure to handle this step soon to maximize your exposure.
Free shipping - it really matters on holidays:
In the present scenario most powerful factor of online business is shipping cart. The eCommerce store owner can engage more customers by using this free shipping offer. This is the one of the reasons for shopping cart abandonment during last holiday season.
According to comscore study, “Free shipping continues to drive purchasing decisions as 58% of online shoppers reported adding items to their shopping cart in order to qualify for the incentive. Further, 83% are willing to wait an additional 2 days for delivery if shipping is free, and 68% said free return shipping is needed to complete a sale.”
According to kissmetrics, “47% of consumers expect a web page to load in 2 seconds or less, 52% online shoppers state that quick page loading is important to their site loyalty.”
Make sure that your website loading speed will not affect your sales. During holiday season online shoppers visit increase by more than 10%. You can remove this website loading speed hurdle by implementing optimization tools and traffic management to alert you about the slow performance of the website.
Sales does not come in just because it’s the season and people are supposed to shop like crazy. Online shoppers are smart and careful, especially when they can do all the search and comparison transparently online. You need to get your sleeves up and start preparing for the big days right away. No matter what promotions or advertisements you run, you can only win the game if you start from your customers.
If you are looking for an agency or company to develop your eCommerce store before holiday season then contact us. We have dedicated team of developer who delivers the impeccable eCommerce solution.