Does video help increase conversions?

Before people purchase from an eCommerce site, they want to see exactly what they’re purchasing. Sometimes, a picture is enough, but sometimes a video would be helpful as well. A picture shows you what it is. A video shows you what it is, how it can be used, how it compares to similar products, etc. It’s much easier to communicate value through video than a picture.

Video gives customers a deeper understanding of a product that can really work to reduce hesitancy on purchase or sign-up. It’s like a nice office with an attractive male or female desk attendant. The presentation and organization goes a long way to generating comfort in the purchase decision.
On an eCommerce website, using videos for advertising and direction of using products not only helps customers understand clearly about products, but also builds the trust of customers on those products and your website. In fact, this is an amazing feature for any Magento-based websites that allows admin to add videos for products shown on product details page.

As an ecommerce outsourcing company with more than six years of experiences, We have received lots of inquiries for videos placement on product details page presently. So, we realized that we should develop an extension to allow a lot of magento websites to easily install and use this great feature. With Product video extension, admin can add videos for the products they want and the videos will be shown on the product details page, which will help the customers to have the most visualized look about the products and other information.
The benefits of using product video extension are clear:
🎦 Using video demos on product pages increased Zappos’ sales by up to 30%.
🎦 Shoppers who viewed video on Stacks and Stacks product pages were 144% more likely to add to cart than other shoppers.
🎦 On, the conversion rate for shoppers viewing video on product pages increased by 400%, while return rates dropped from 12% to 9%.
🎦 improved their conversion rate by 44% for product pages by adding videos.
🎦 Videos on the product pages increased conversion rates by 25%, as well as leading to a reduction in the number of returns.

For the details, have a look:


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